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Contracts Keyed to Ayres
Vokes v. Arthur Murray, Inc.
Citation:
212 So.2d 906.
ProfessorMelissa A. Hale
CaseCast™ – "What you need to know"
Facts
Plaintiff bought 14 dances courses from the defendant, totaling around 31,000. Each of these courses were procured through an Enrollment Agreement with an addendum that stated that “no one will be informed that you are taking dance lessons. Your relations with us are held in strict confidence.” The plaintiff was constantly influenced by flattery, false praise and excessive compliments to keep buying more courses. The plaintiff was told that she was rapidly improving in skill and was given dance aptitude tests for determining the remaining hours of instruction that she needed. At one point when she still had 900 hours unused and she was influenced to purchase another 24 hours. At another point, when she had 1,000 hours unused, she was influenced to buy 151 additional hours. All of the 14 separate contracts were procured by the defendant using false representations that the plaintiff was improving in her dancing ability. But in fact, she had not improved in her dancing ability and in fact had difficulty “hearing the musical beat.” Plaintiff sought a rescission of all the contracts.
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