In this video, you should consider the following:

Intrusion into Seclusion

• Your infamous family member is dying in his hospital bed and has a few hours left with his close family; reporters bust into his room to ask him questions and take pictures. That is intrusion into seclusion.

Misappropriation

• You are a famous law instructor and a picture of you with your name is used for the commercial purposes by a book publishing company, stating you use their textbooks in a campaign they have to sell more books. They do so without your permission. This is misappropriation.

False Light

• This is depicting the plaintiff in such a way that it gives a false impression of him or her.

How is this different than defamation?

• A false light claim is usually easier to bring than a defamation claim. Take, for example, a newspaper article about the issue of child molestation in certain churches. If the editor includes a photograph of an innocent priest who has not been accused of or otherwise associated with child molestation, the newspaper may be liable for false light – the inclusion of the photograph implies that the priest is involved in child molestation – but not for defamation, as there was no false statement made. In a defamation action, the newspaper-defendant would simply assert that no statement was actually made about the photographed priest and child molestation.