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Contracts Keyed to Epstein
Carlill v. Carbolic Smoke Ball Co.
Citation:
1 Q.B. 256 (1893)ProfessorMelissa A. Hale
CaseCast™ – "What you need to know"
Facts
The defendant, a London-based company, ran an advertisement promising to pay a 100£ “reward” to anyone who contracted the flu after inhaling the company’s smoke ball three times daily for a two-week period in accordance with the printed directions. The ad noted that the company had deposited 1,000£ pounds with a local bank. Lilli Carlill brought an action who, after seeing the ad, purchased a smoke ball and used it as directed for a period of two months whereupon she contracted influenza.
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