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Torts Keyed to Underwood
Busch v. Viacom International
Citation:477 F. Supp. 2d 764 (N.D. Tex. 2007)
During a 2005 broadcast of The Daily Show, the plaintiff’s image was used in a fake satirical endorsement. The fake endorsement involved a dietary shake promoted by television evangelist Pat Robertson. The fake endorsement included a segment from General Nutrition Corporation’s television commercial for the product, some commentary by one of The Daily Show correspondents, and, at the end, a clip that showed Pat Robertson shaking hands with the Plaintiff, the former claiming ‘thanks for using the shake!”
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