Intellectual Property Keyed to Merges
Morrissey v. Procter & Gamble
Morrissey (Plaintiff) copyrighted the rules it had used in a sweepstakes contest revolving around the contestants’ social security numbers. While conducting a similar type contest, Procter & Gamble (Defendant) used a very similar rule. It explained that the name, address, and social security number of the participant should be printed on paper or a box top; that the official rules were available at local dealers; that the social security number of another family member could be used if one did not have his own number, etc. When Morrissey (Plaintiff) brought suit for copyright infringement, the district court found the contest itself to be noncopyrightable. It then held that the rule springing from it contained no original creative authorship and was noncopyrightable. Morrissey (Plaintiff) appealed.
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